Sponsorships & Corporate Partnerships
Partner with the West Michigan Ironmen at Trinity Health Arena in Muskegon and connect your brand to passionate, family-friendly arena football fans across West Michigan. If you’re evaluating Muskegon sports sponsorships or considering an arena football sponsorship, we offer flexible programs designed to meet your goals. Ready to talk opportunities? Contact our partnerships team.
Elite Sponsors
BROCK E. CARLSTON
Advocate Sponsors
Associate Sponsors
Why Partner with the West Michigan Ironmen
Audience and Reach in Muskegon and West Michigan
As a professional indoor football team, we draw a loyal regional audience from Muskegon, Grand Rapids, Holland and surrounding communities. Game days bring together families, young professionals and local businesses—an ideal mix for brand discovery and recall.
High-Impact, Cost-Effective Marketing
Arena football offers high-touch visibility at approachable budgets. From in-arena impressions to digital amplification, your message meets fans when attention is highest—on game day and throughout the season.
Authentic Community Alignment
We prioritize community partnerships that support youth development and regional pride. Align your brand with initiatives that matter locally, from youth clinics to inclusive fan experiences.
Sponsorship Packages and Benefits
Our West Michigan Ironmen sponsorship programs are built around your objectives—awareness, engagement, lead generation, hospitality or community impact. Packages are customized; specific levels and pricing are provided upon request.
Core benefits you can expect
- In-arena branding (e.g., display boards, concourse features, or video board exposure; availability varies)
- In-game promotions and public address mentions
- Digital placements across website and social channels
- Cross-promotion with themed nights and community initiatives
- VIP hospitality opportunities and business networking
- Co-branded content and fan engagement experiences
Note: Exact assets and availability are tailored to each partnership. Share your goals and we’ll recommend the right mix.
Hospitality and B2B Networking
Treat clients, reward employees, or host prospects at the arena. Pair your partnership with premium suite seating for consistent hospitality throughout the season.
Sponsorship Packages and Benefits
Quick package snapshot
Objective
Example Assets (availability varies)
Brand awareness
In-arena signage, PA mentions, website sponsor logo
Engagement
On-field contests, halftime features, social giveaways
Lead generation
In-venue activations, QR code promotions, email opt-ins
Community impact
Youth clinic support, charitable tie-ins, donation drives
Quick package snapshot
Objective
Brand awareness
Example Assets (availability varies)
In-arena signage, PA mentions, website sponsor logo
Objective
Engagement
Example Assets (availability varies)
On-field contests, halftime features, social giveaways
Objective
Lead generation
Example Assets (availability varies)
In-venue activations, QR code promotions, email opt-ins
Objective
Community impact
Example Assets (availability varies)
Youth clinic support, charitable tie-ins, donation drives
Brand Activation Opportunities
Bring your brand to life with experiential elements that fans remember. We specialize in tailored brand activation opportunities that fit your voice and budget.
Game Day Activations
- Concourse pop-ups and sampling stations
- Themed game nights with co-branded elements
- Fan photo moments and interactive games
Digital and Social Amplification
- Sponsored content, game previews/recaps and partner spotlights
- Ticketing tie-ins and limited-time promotions
- Cross-posting opportunities to broaden reach
Season-Long Campaign Ideas
- Branded player features or community highlights
- Cause-awareness campaigns tied to local nonprofits
- Giveaway series with on-field recognition
Community Partnerships and Impact
We value community partnerships that fuel positive change. Collaborate with the Ironmen on youth, education and family initiatives that strengthen the region.
Cause-Aligned Programs
Have a mission-driven initiative? Let’s co-develop a program that advances your cause and delivers measurable community impact!
How to Become a Partner
Whether you’re exploring corporate partnerships in Muskegon or region-wide visibility, our team is ready to help you build a plan.
A simple process
- Discovery: Share your goals, audience and timeline.
- Recommendations: We tailor assets and activations to your objectives.
- Agreement: Finalize deliverables, term and measurement plan.
- Launch: Align on creative, approvals and game-day execution.
We will only use your details to respond to your partnership inquiry.
Request a proposal via Contact our partnerships team.
FAQs
What sponsorship levels are available?
We offer tiered and custom packages. Levels and inventory vary by season and availability; share your goals and we will recommend options and pricing.
What benefits do sponsors receive?
Benefits can include in-arena branding, in-game features, digital and social amplification, hospitality, and community tie-ins. All benefits are tailored to your objectives and budget.
Can packages be customised?
Yes. Every partnership can be customized—mix and match assets across branding, activation, hospitality, and community initiatives to fit your strategy.
How do I become a partner?
Start by contacting us with your goals, target audience, and timeline. We’ll craft recommendations and provide a formal proposal. Get in touch here: Contact our partnerships team.
Are there opportunities for in-kind partnerships?
Yes. We welcome thoughtful in-kind collaborations that add value to our fan experience or community programming. Tell us what you have in mind and we will explore the fit.
Contact Us
Looking for Muskegon sports sponsorships that deliver results? Explore an arena football sponsorship with the Ironmen and unlock lasting fan connections. Ready to begin? Contact our partnerships team.